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Home Financial Markets

Business of Denying Medical Care

Profit over patients

Jay K Joshi by Jay K Joshi
May 11, 2024
in Financial Markets
0
Business of Denying Medical Care

Getty Images

Insurance companies, like any other business, aim to maximize profits and minimize costs. One way they achieve this is by denying patients medical care. By denying or delaying coverage for certain treatments or procedures, insurance companies can save money on claims payouts and increase their bottom line.

One way insurance companies benefit from denying medical care is by reducing their overall expenses. Medical treatments and procedures can be costly, and by denying coverage for certain services or treatments, insurance companies can save a significant amount of money. This not only benefits the insurance company financially but also helps keep premiums lower for all policyholders.

Another way insurance companies benefit from denying medical care is by controlling healthcare costs for conditions and treatments covered. By limiting coverage for certain treatments or procedures, insurance companies can keep their overall costs down and avoid paying for unnecessary or overly expensive services. This helps them remain competitive in the market and attract more customers.

The metric used by insurance companies is as clear as it is callous to patient care. PMPM, which stands for Per Member Per Month, is a common metric used by health insurance companies to allocate coverage and control costs. This metric calculates the average cost of providing healthcare services to each individual covered by the insurance plan on a monthly basis.By analyzing the PMPM metric, insurance companies can evaluate the overall cost of healthcare services for their members and make strategic decisions to manage these costs effectively. This includes determining appropriate premium rates, setting coverage limits, negotiating with healthcare providers for better rates, and implementing cost containment measures.

One of the key benefits of using the PMPM metric is that it allows insurance companies to assess the financial impact of various healthcare services and procedures. This information helps them identify cost drivers, monitor trends in healthcare utilization, and develop strategies to mitigate rising costs.

Additionally, the PMPM metric can also be used to evaluate the effectiveness of various healthcare programs and initiatives aimed at improving member health outcomes. By tracking the cost of providing care per member per month, insurance companies can assess the return on investment of these programs and make informed decisions on future investments. By analyzing this metric, insurance companies can make data-driven decisions that benefit both their bottom line and the health and well-being of their members. It is the means by which they justify denying medical care to patients.

Denying medical care allows insurance companies to manage their risks effectively. By only approving essential treatments and procedures, they can better predict their future expenses and mitigate potential losses. This risk management strategy ensures the long-term stability and profitability of the insurance company. Moreover, denying unnecessary medical care also helps prevent healthcare fraud and abuse, protecting the company and its policyholders from fraudulent claims and inflated costs. Overall, while denying medical care may seem unethical from a patient’s perspective, it is a necessary practice for insurance companies to stay financially viable and provide affordable coverage to their customers.

Insurance companies benefit from denying patients medical care by reducing expenses, controlling healthcare costs, and managing their risk. While this may seem like a negative practice, it is ultimately a strategy to ensure the sustainability and profitability of the insurance company. It is important for patients to be aware of their rights and options when it comes to challenging denial of coverage and advocating for their healthcare needs.

Health insurance denials can be frustrating and overwhelming for patients who require medically necessary coverage for their treatment. However, patients do have options to challenge these denials and fight for the coverage they need. It is important for patients to be proactive and informed when facing a denial from their health insurance provider.

The first step for patients facing a denial is to review their health insurance policy carefully. Obtain a copy and read it thoroughly. Understanding the terms and conditions of their policy can help patients determine if the denial is legitimate or if it goes against their coverage. Patients should also review the denial letter from their insurance provider to understand the reason for the denial and the specific details of the decision.

Once patients have a clear understanding of the denial, they can begin the process of appealing the decision. Most health insurance companies have an appeal process in place for patients to challenge denials. Patients should follow the instructions outlined in the denial letter on how to submit an appeal, which typically involves providing additional information or documentation to support the medical necessity of the treatment.

Patients can also seek assistance from their healthcare provider in appealing the denial. Healthcare providers can provide medical records, documentation, and support letters to support the patient’s case and demonstrate the medical necessity of the treatment. Patients can also enlist the help of a patient advocate or legal support to navigate the appeals process and ensure that their rights are protected.

In some cases, patients may need to escalate their appeal to an external review board or seek support from a state agency that oversees health insurance regulations. Patients should explore all available options to challenge the denial and fight for the coverage they need for their medical treatment. This begins by learning specific consumer protections they enjoy.

Review this website to see how you can escalate a patient denial claim.

Overall, challenging health insurance denials requires patience, persistence, and advocacy on the part of the patient. By being informed, proactive, and seeking support from healthcare providers and advocates, patients can increase their chances of overturning denials and obtaining the medically necessary coverage they deserve.


We wrote a satire about this very situation, titled: A Patient Named Candide

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Jay K Joshi

Jay K Joshi

Dr. Joshi is the founding editor of Daily Remedy.

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Most employers are unknowingly steering their health plans toward higher costs and reduced control — until they understand how fiduciary missteps and anti-competitive contracts bleed their budgets dry. Katie Talento, a recognized health policy leader, reveals how shifting the network paradigm can save millions by emphasizing independent providers, direct contracting, and innovative tiering models.

Grounded in real-world case studies like Harris Rosen’s community-driven initiative, this episode dives deep into practical strategies to realign incentives—focusing on primary care, specialty care, and transparent vendor relationships. You'll discover how traditional carrier networks are often Trojan horses, locking employers into costly, opaque arrangements that undermine fiduciary duties. Katie breaks down simple yet powerful reforms: owning your data, eliminating conflicts of interest, and outlawing anti-competitive contract clauses.

We explore how a post-network framework—where patients are free to choose providers without restrictive network barriers—can massively reduce costs and improve health outcomes. You'll learn why independent, locally owned providers are vital to rebuilding trust, reducing unnecessary procedures, and reinvesting savings into the community. This conversation offers clarity on the unseen legal landmines employers face and actionable ways to craft health plans built on transparency, independence, and aligned incentives.

Perfect for HR pros, benefits advisors, physicians, and employer leaders committed to transforming healthcare from the ground up. If you’re tired of broken healthcare models draining your budget and frustrating your staff, this episode will empower you to take control by understanding and reshaping the very foundations of employer-sponsored health. Discover the blueprint for smarter, fairer, and more sustainable benefits.

Visit katytalento.com or allbetter.health to connect directly and explore how these innovations can work for your organization. Your path toward a healthier, more cost-effective future starts here.

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00:00 Introduction to Employer-Sponsored Health Plans
02:50 Understanding ERISA and Fiduciary Responsibilities
06:08 The Misalignment of Clinical and Financial Interests
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25:34 Navigating Healthcare Contracts and Cash Payments
27:31 Understanding Employer Health Plan Structures
28:04 The Role of Benefits Advisors in Health Plans
30:45 Governance and Data Ownership in Health Plans
37:05 Case Study: The Rosen Hotels' Health Model
41:33 Incentivizing Healthy Choices in Healthcare
47:22 Empowering Primary Care and Independent Providers
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