Monday, July 7, 2025
ISSN 2765-8767
  • Survey
  • Podcast
  • Write for Us
  • My Account
  • Log In
Daily Remedy
  • Home
  • Articles
  • Podcasts
    Your Body, Your Health Care: A Conversation with Dr. Jeffrey Singer

    Your Body, Your Health Care: A Conversation with Dr. Jeffrey Singer

    July 1, 2025
    Unlocking the Secrets of GLP-1 Medications

    The cost structure of hospitals nearly doubles

    July 1, 2025
    Navigating the Medical Licensing Maze

    The Fight Against Healthcare Fraud: Dr. Rafai’s Story

    April 8, 2025
    Navigating the Medical Licensing Maze

    Navigating the Medical Licensing Maze

    April 4, 2025
    The Alarming Truth About Health Insurance Denials

    The Alarming Truth About Health Insurance Denials

    February 3, 2025
    Telehealth in Turmoil

    The Importance of NIH Grants

    January 31, 2025
  • Surveys

    Surveys

    What concerns you most about your healthcare?

    What concerns you most about your healthcare?

    July 1, 2025
    Perception vs. Comprehension: Public Understanding of the 2025 MAHA Report

    Perception vs. Comprehension: Public Understanding of the 2025 MAHA Report

    June 4, 2025

    Survey Results

    Do you believe national polls on health issues are accurate

    National health polls: trust in healthcare system accuracy?

    May 8, 2024
    Which health policy issues matter the most to Republican voters in the primaries?

    Which health policy issues matter the most to Republican voters in the primaries?

    May 14, 2024
    How strongly do you believe that you can tell when your provider does not trust you?

    How strongly do you believe that you can tell when your provider does not trust you?

    May 7, 2024
  • Courses
  • About Us
  • Contact us
  • Support Us
  • Official Learner
No Result
View All Result
  • Home
  • Articles
  • Podcasts
    Your Body, Your Health Care: A Conversation with Dr. Jeffrey Singer

    Your Body, Your Health Care: A Conversation with Dr. Jeffrey Singer

    July 1, 2025
    Unlocking the Secrets of GLP-1 Medications

    The cost structure of hospitals nearly doubles

    July 1, 2025
    Navigating the Medical Licensing Maze

    The Fight Against Healthcare Fraud: Dr. Rafai’s Story

    April 8, 2025
    Navigating the Medical Licensing Maze

    Navigating the Medical Licensing Maze

    April 4, 2025
    The Alarming Truth About Health Insurance Denials

    The Alarming Truth About Health Insurance Denials

    February 3, 2025
    Telehealth in Turmoil

    The Importance of NIH Grants

    January 31, 2025
  • Surveys

    Surveys

    What concerns you most about your healthcare?

    What concerns you most about your healthcare?

    July 1, 2025
    Perception vs. Comprehension: Public Understanding of the 2025 MAHA Report

    Perception vs. Comprehension: Public Understanding of the 2025 MAHA Report

    June 4, 2025

    Survey Results

    Do you believe national polls on health issues are accurate

    National health polls: trust in healthcare system accuracy?

    May 8, 2024
    Which health policy issues matter the most to Republican voters in the primaries?

    Which health policy issues matter the most to Republican voters in the primaries?

    May 14, 2024
    How strongly do you believe that you can tell when your provider does not trust you?

    How strongly do you believe that you can tell when your provider does not trust you?

    May 7, 2024
  • Courses
  • About Us
  • Contact us
  • Support Us
  • Official Learner
No Result
View All Result
Daily Remedy
No Result
View All Result
Home Uncertainty & Complexity

How Healthcare Systems Get Their Names – and Why it Matters

Daily Remedy by Daily Remedy
April 23, 2022
in Uncertainty & Complexity
0
How Healthcare Systems Get Their Names - and Why it Matters

Closeup shot of a group of medical practitioners joining their hands together in a huddle

Famed Roman Physician Galen anticipated the rise of the Scientific Method in medicine centuries in advance. And he warned against it. He cautioned against excessive logic in medicine. Instead, he advocated for a balance between what the patients’ experience and what the providers’ know.

Today, that balance has all but tilted in favor of data and evidence based guidelines. But there is one arena in which the patient experience remains paramount – the naming of healthcare systems.

Shakespeare famously wrote, “What’s in a name? That which we call a rose by any other name would smell just as sweet”. But in healthcare, a name means so much more than a title. Just look at the many hospital rankings that flood our smart phones. No one truly knows how accurate or objective these rankings are, but more than the metrics of ranking, the name recognition is all that matters. Usually, our first encounter with a healthcare system is its name. And as the saying goes, the first impressions are the most important.

While few will dispute that names matter in healthcare, why they matter is more important. Marketers would have you believe they understand the art of medicine. In reality, they are simply referring to the patient experience – more specifically, the experience of internalizing new medical information, which is more intimate than we realize and heavily susceptible to familiarity biases.

Healthcare is a personal experience. Our bodies are literally the closest thing to us. To evoke a certain familiarity in light of such intimacy, marketers identify names or associations that local patients can relate with. This is why you see names like Ohio Health for patients in Ohio – or Northwestern Medicine for patients in the greater Chicago land.

Marketers understand the importance of associations in names. It is why so many healthcare names sound like combinations of words or a spin on an existing word. They consider the ideal name to be a crisp sounding – two to three syllables preferably – blend of sounds to create the ideal mix of familiarity and intimacy.

DermOne, One Medical, Dignity Health, LifePoint Health – and on it goes. Names matter in healthcare, because the experience of the patient journey matters. It is that simple. And perhaps – also that interesting – since healthcare is morphing into its latest post-pandemic manifestation, and we have yet to fully understand how it will change.

Perhaps the changing names might provide some clues. Healthcare has changed since the pandemic. It accelerated the trend of mergers but also saw some notable partitions as the whims and fortunes of health systems changed over the last two years. Some grew and expanded, while some withered and dissolved. And as the industry changes, so will the names.

Clinical medicine is a narrative of the collective experience of patients. Industry trends that change the patient experience will alter the way patients look at healthcare, and consequently, the way health systems are named.

The biggest trend is toward decentralized, virtual models of care. Healthcare is shifting away from centralized conglomerates that all seemed to have some variant of the word ‘health’ in their name. It is more virtual, more ‘tela’ – which seems to be the trending, word, and what ‘health’ was in the heyday of hospital corporate conglomerates merging over and over.

But that is not what patients see. They do not see the industry trends. They see the individual interactions. And for patients, this new variant of healthcare is more abstract, more emblematic of their own individual journey.

This is decidedly less ‘health’ in the traditional sense, and more conceptual in a uniquely personal sense. So you will see health systems with names that evoke trust. But not trust toward a large system, but trust in the aspirational sense – in abstract terms.

Names like Duly Health or Array Behavioral Care, which emphasize an aspirational element of healthcare that is more abstract and individualized than concrete or centralized. The terms are more than descriptors to catch the attention of prospective patients. They describe the trends in post-pandemic healthcare, which actually matter to patients because they are the ones who are living the post-pandemic patient experience.

The more we see such names proliferating as rebranded health systems or unicorn startups, the more immersed we will find ourselves in this new world of healthcare.

So what is in a name? – the future of healthcare.

ShareTweet
Daily Remedy

Daily Remedy

Dr. Jay K Joshi serves as the editor-in-chief of Daily Remedy. He is a serial entrepreneur and sought after thought-leader for matters related to healthcare innovation and medical jurisprudence. He has published articles on a variety of healthcare topics in both peer-reviewed journals and trade publications. His legal writings include amicus curiae briefs prepared for prominent federal healthcare cases.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Videos

In this episode of the Daily Remedy Podcast, Dr. Jeffrey Singer discusses his book 'Your Body, Your Health Care,' emphasizing the importance of patient autonomy in healthcare decisions. He explores historical cases that shaped medical ethics, the contradictions in harm reduction policies, and the role of the FDA in drug approval processes. Dr. Singer critiques government regulations that infringe on individual autonomy and advocates for a healthcare system that respects patients as autonomous adults. The conversation highlights the need for a shift in how healthcare policies are formulated, focusing on individual rights and self-medication.

Chapters

00:00 Introduction to Dr. Jeffrey Singer and His Book
01:11 The Importance of Patient Autonomy
10:29 Contradictions in Harm Reduction Policies
20:48 The Role of the FDA in Drug Approval
30:21 Certificate of Need Laws and Their Impact
39:59 The Legacy of Patient Autonomy and the Hippocratic Oath
Your Body, Your Health Care: A Conversation with Dr. Jeffrey Singer
YouTube Video _IWv1EYeJYQ
Subscribe

RFK Jr.’s Overhaul of CDC Vaccine Policy

Visuals

Official MAHA Report

Official MAHA Report

by Daily Remedy
May 31, 2025
0

Explore the official MAHA Report released by the White House in May 2025.

Read more

Twitter Updates

Tweets by DailyRemedy1

Newsletter

Start your Daily Remedy journey

Cultivate your knowledge of current healthcare events and ensure you receive the most accurate, insightful healthcare news and editorials.

*we hate spam as much as you do

Popular

  • The Grey Market of Weight Loss: How Compounded GLP-1 Medications Continue Despite FDA Crackdowns

    The Grey Market of Weight Loss: How Compounded GLP-1 Medications Continue Despite FDA Crackdowns

    0 shares
    Share 0 Tweet 0
  • The First FBI Agent I Met

    3 shares
    Share 0 Tweet 0
  • Retatrutide: The Weight Loss Drug Everyone Wants—But Can’t Officially Get

    1 shares
    Share 0 Tweet 0
  • Generative Scribes and Pervasive Errors: The Promise and Pitfalls of AI-Driven Clinical Notes

    0 shares
    Share 0 Tweet 0
  • Continuous Care, Continuous Data: How AI-Powered Remote Monitoring Redefines Diagnostics

    1 shares
    Share 0 Tweet 0
  • 628 Followers

Daily Remedy

Daily Remedy offers the best in healthcare information and healthcare editorial content. We take pride in consistently delivering only the highest quality of insight and analysis to ensure our audience is well-informed about current healthcare topics - beyond the traditional headlines.

Daily Remedy website services, content, and products are for informational purposes only. We do not provide medical advice, diagnosis, or treatment. All rights reserved.

Important Links

  • Support Us
  • About Us
  • Contact us
  • Privacy Policy
  • Terms and Conditions

Newsletter

Start your Daily Remedy journey

Cultivate your knowledge of current healthcare events and ensure you receive the most accurate, insightful healthcare news and editorials.

*we hate spam as much as you do

  • Survey
  • Podcast
  • About Us
  • Contact us

© 2025 Daily Remedy

No Result
View All Result
  • Home
  • Articles
  • Podcasts
  • Surveys
  • Courses
  • About Us
  • Contact us
  • Support Us
  • Official Learner

© 2025 Daily Remedy

Start your Daily Remedy journey

Cultivate your knowledge of current healthcare events and ensure you receive the most accurate, insightful healthcare news and editorials.

*we hate spam as much as you do