When his $44 billion purchase of Twitter is finalized, Elon Musk will add social-media magnate to a resume that already includes electric vehicle entrepreneur, aerospace manufacturing innovator and world’s richest person. But in seeking to preserve what he deems to be free speech and make changes related to content moderation, Musk threatens to wipe out the brand-safety guardrails that have lured wary health and pharma brands onto the platform.
Source: MMM Online